Customer Relationship Management

Aloha eFrequency provides easy-to-use web-based wizards that allow your organization to quickly design, roll out and manage exciting programs that will not only attract new repeat customers, but can also turn your existing customer base into “ideal customers” that have the purchasing habits that yield your operation real profits!

Creative CRM features like the eFrequency “lottery plan”, allow you to bring a surprise element to your frequency program that engage and excite your members. Our powerful “visits-based plans” rewards members for the number of times they visit your stores – a proven method to keep customers coming back.

Yet we all know that frequency of visits isn’t the only element of a successful CRM program – it must also allow you to mold your customers into ideal consumers that not only frequent your stores, but visit on a schedule that will maximize your hours of operations, and order items that will yield your company new profits. Exciting features like eFrequency “tour plans” and “plan qualifiers” help you to engage your members and mold their purchasing habits - enticing them to order high-yield items they may not otherwise consider, and to visit your stores during historically slow day parts, such as late night or early dinner. eFrequency’s unique “bonus events” allow you to pick the time, days, and even the stores in which you might want to perk-up your rewards and issue double-points. eFrequency’s flexible bonus plan scheduling empower your membership programs to operate at pre-defined schedules like Monday night football – allowing you to gear your marketing strategy towards new and exciting segments that have previously been untapped.

eFrequency’s tight integration with the Aloha POS gives you the capability to immediately reward your members with real-time promotions and/or comps – allowing you to directly reduce your net sales by any discount you extend to your members. Our powerful integration with Aloha eCard lets you immediately turn your gift cardholders into eFrequency members, with a simple flip of a switch at corporate. These instant enticements have proven to be extremely exciting to members and are sure to bring an immediate impact to your bottom line!

When we say “immediately” that’s what we mean - eFrequency operates in real-time with no massive in-store training program needed for rollout. Your store staff will pick-up the new features with ease – to attach a member to a check, the POS users simply touches the “Assign Member” button and swipes the member card – Aloha POS and eFrequency handles the rest – in real-time! Also, our total integration with the POS ensures you that the strict auditing controls you want, are in place and maintained at the store level, with easy setup and monitoring at the corporate level.

Behind the cutting-edge technology stands Aloha Technologies: a customer-focused company with the experience, strength and resources to provide your organization the competitive advantage it needs to be successful now and into the future. That makes Aloha eFrequency more than just a solid foundation for you to manage your business – that makes it a smart business decision.

Aloha’s eFrequency solution offers you a variety of CRM features to help streamline the way you do business.

Bonus Plans
Aloha eFrequency offers a variety of plan types:

1. Dollar-based (determined by how much the member spends)
2. Items-based (determined by which items the member buys)
3. Points-based (determined by how many “points” the member earns)
4. Frequency-based (determined by how often the member visits)
5. Lottery-based (rewards randomly given to visiting members)

Rewards
Aloha eFrequency provides flexible member reward options:

1. Real-time Promotions
2. Real-time Comps
3. Bounce-back Coupons Printed with the Member’s Check at the POS
4. Coupons or Other Rewards Issued by the Corporate Office
5. eCard Gift Card Credit

Schedules
Aloha eFrequency allows you to set when plan schedules and trigger bonus events:

1. Bonus plan schedules – Monday night football beer tours; Late night menu club
2. Bonus events – Double credit during certain hours of the day, or on specific days or in specific locations; Free coffee with the purchase of a bakery after 3 PM

Benefits

• Stimulates repeat business
• Establishes a relationship between the operator and customer
• Establishes customer loyalty
• Enhances perceived value of dining experience
• Molds customers into profit-yielding members
• Integrated with Aloha POS – ease of use and rapid deployment
• Integrated with Aloha eCard, allowing you to immediately turn gift cardholders into loyal members!

Features

• Unlimited number of bonus plans
• Unlimited number of rewards and program tiers
• Real-time discounts at the POS
• Instantly rollout new programs without manager or store-level intervention
• A single card operates as both a gift card and a frequency card
• Sign-up application, sign-up acknowledgement and bounce back coupon vouchers can print directly from the POS
• One-touch member assignments to checks at the POS
• Optional force swipe of eFrequency card – block out manual card number entry
• Audit controls such as masking card numbers and restricting rewards and member assignments
• POS Member Report prints in-store, at the POS
• Flexible bonus plan scheduling
• Powerful bonus events
• Complete suite of enterprise-level reporting, member data exports, management alerts and member history and adjustment tools
• Easy to use web-wizards allows corporate to easily configure, implement and manage your programs